Social media giant, Facebook, is going big on audio features. The company introduced a host of new audio-only functions that will be coming to the central Facebook app in the coming months. While the features will be split across Facebook initially, the company said it will create a central space for audio content to be hosted on the platform. The company is also adding monetization features from the get-go, giving it a leg up on competitors Clubhouse and Twitter, which have been dabbling in the social audio space for a while now.
“We’re working to make audio messages easier to record, and more fun — including the ability for people to send familiar sound clips to their friends that range from sound effects like crickets chirping to quotes from popular songs," the company said in a blog post. The features include out and out copies of Clubhouse or Twitter’s Spaces, others are new features that are unique to Facebook.