Adel Singh, Group CEO, DSSG
Datar Security Service Group (DSSG) has been working towards becoming a major player in the security and manpower industry in India. In the past 16 years, it has fostered a culture of excellence by providing its exceptional services to both the private and government sector in the country. Part of this success is attributed to the caring approach that DSSG takes in fulfilling the responsibilities which have a positive effect on the society. DSSG recognizes the importance of diversity and inclusiveness in the society as well as the workplace which has motivated the management to take a few initiatives towards improving the presence of women in the manpower industry.
Group CEO Adel Singh Bhinder has personally recognized gender bias in the industry. He has thus made it his mission to change the situation through consistent action and effort. Most of his efforts are directed towards providing the women workforce a secured workplace with equal authorities and positions as men.
DSSG aims to make the manpower industry a level-playing field for women. It is very important for a company today to ensure transparency in its operations especially in a country like India where women are denied equal opportunities due to certain gender stereotypes. DSSG and its Group CEO Singh have started working towards creating opportunities which creates more employment for women with a secured workplace. DSSG has been actively training and deploying women in their guarding division as well as in their tolling arm. DSSG is currently operating 12 toll plazas in which they prioritize placing women as toll collectors.
All the necessary services are provided to their women workforce as per the guidance of NHAI and the government. DSSG also provides them with guarded cab service for their female workforce on each toll. In the span of the last six months, DSSG has created employment for more than 400 women as trained toll collectors only.
How training can create awareness and more employment Adel Singh has always looked up to the Hon’ble Prime Minister of India, Shri Narendra Modi, and actively aligned with his vision. STEP (Support to Training and Employment Program for Women) is one of the government initiatives that has helped create a direction for him and DSSG. DSSG does not only train women for the physical job requirements but also provide them with the technical education and training to improve communication skills that contribute to their overall growth.
DSSG has set up a separate training centre for women that are on par with the ones given to their male counterparts as it helps in making them more open about the challenges and difficulties during training which the trainer is able to address immediately.
To help secure the work environment DSSG has a strict zero-tolerance sexual harassment policy in their workplace which makes women feel secure and safe in the organization. It is implemented throughout the organization from the corporate office to the ground level wherever the workforce is stationed. DSSG also conducts multiple audits to check employee behavior and see that there is no violation of the sexual harassment policy.
DSSG has also created a dedicated section to help the women on ground with their grievances and assisting them with the right process to find a solution. The committee is led by Sheetal Goel in their corporate office in Bhikaji Cama. Meenakshi Gautam, who is leading the business development for DSSG is also on-board of that special committee.
DSSG helping sustain opportunities in society
During the Covid-19 crisis, the Group CEO Adel Singh collaborated with iVillage, a social enterprise for women empowerment to acquire and distribute masks to the underprivileged and needy.
The reason behind this collaboration was influenced by two major factors: the first being empowerment of iVillage workers who live in rural areas of Uttar Pradesh and want to achieve financial freedom, and the second being help of underprivileged people in the society who were the ones most impacted by the virus and were in dire need of assistance.
During the crisis, DSSG has also set up a scholarship fund for students who do not have the means to complete their education online. DSSG, through the scholarship, is providing the necessary things like laptops to young girls to help them continue their education online.
DSSG is driven by the Gandhian values when it comes to both personal and professional approach which is why they indulge in moral and ethical practices that help them make honest and positive decisions, for inconsiderate or biased actions can do more harm than good.
Their strict adherence to these principles has set them on a path which is not only bringing economic development in the society but bridging the gap between social and gender inequality to create a better social system.