In today's world, you can’t buy happiness but, you can totally buy social media followers. Instagram and Twitter have this kind of massive user base that consumes content put up by celebrities, influencers and news-makers.
Social media popularity is getting harder to measure by the day with the progressive onward climb of numbers that have been bought. Paid reach isn’t something new, but with the Instagram and Twitter police doing their homework and charting the growth of celebrity accounts, we can’t ignore the humungous number of fake followers on social media.
According to a recent study, there have been a number of celebs who possess fake Twitter and Instagram like bollywood actresses Priyanka Chopra and Deepika Padukone. Deepika, who is at sixth place on the fake followers' list, has a massive 48% of followers that are bots while at 10th place ranks Priyanka whose 46% ram followers are fake., according to an analysis from the Institute of Contemporary Music Performance (ICMP).
Instagram and Twitter are the two most popular social media platforms for celebrities as well as for influencers. A huge variety of users are engaging through these platform. So, to engage more followers sometimes users take the other route by choosing bot followers. A huge number of stars and creators buy bot followers to display a huge audience of followers on their profile. This issue surfaced when Twitter announced a new policy to remove bots in order to make its platform free from hate speech and any political misinformation.